Promoting mid-life fitness to prevent age-related muscle loss
Who Exercises Regularly in Taiwan?
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Exercise is declining among young adults aged 18–29, and most working-age adults (30–59) don’t get enough physical activity.
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With Taiwan’s average retirement age at 60, employment appears to be a major factor limiting regular exercise.
What’s Stopping People from Exercising?
Survey data shows that both men and women cited “no time” and “being too tired after work” as the main reasons for not exercising. This became the key issue addressed in this project.
What Can We Do?
Conclusion and Design Direction
User interviews reveal pain points that strongly align with existing survey data—namely, lack of time, low motivation, and difficulty fitting exercise into busy routines. To be effective, the design must empower users with motivation and seamlessly integrate physical activity into fragmented moments of daily life.
Shot-term goals & Long-term strategy
This updated system map highlights not only functional flows, but also value exchanges across digital, physical, and emotional layers. It supports future design strategy around growth, retention, and ecosystem expansion.
Facilitating Sustainable Fitness through Micro-Moments and Social Motivation
This journey shows how RINGoal fits seamlessly into everyday routines by activating short, low-effort workouts throughout the day.
In Stage 2, social features—like peer collaboration and friendly competition—boost intrinsic motivation, helping users stay engaged over time.
Visualising Progress to Empower Action
The interface highlights real-time activity data through clear visuals, incorporating features like weekly goals and achievement badges. These elements are designed to reinforce users’ sense of accomplishment and keep them engaged with their fitness journey.
Designed for Modern Urban Life
Tailored for working adults in their 30s to 50s, the product is compact, discreet, and easy to carry—suitable for use in public spaces. The design balances practicality with a refined aesthetic to integrate seamlessly into daily routines.
Prototyping
The need to combine grip, pull and push training in one product led us to test various forms. Ultimately, we found that a circular shape with reversible handles was the most effective way to achieve multifunctional use.
Spay Area
Once the ring handle is flipped over, it can be used as a strap, making the change in usage quick and easy.
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